Edward De Bono - Serious Creativity (BOOK)

by **ideal21** on Mon Dec 01, 2008 12:19 am

Edward De Bono - Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas"

Edward De Bono Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas"
HarperBusiness | | ISBN: 0887305660 | 338 pages | PDF | 63,2 MB

From Publishers Weekly
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.

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by **4everlearner** on Mon Dec 01, 2008 2:34 pm

ideal, we love anything by edward de bono, thank u very much...

by **raskalz73** on Tue May 18, 2010 8:36 am

thanks for these useful shares

by **trduraikamaraj** on Sun Jun 27, 2010 12:56 pm

other links

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or

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by **Rajyapal** on Sat Dec 03, 2011 4:15 pm

http://rapidshare.com/files/152180497/SerCreat.rar unable to open this archive using 7zip or winrar .

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Edward De Bono - Serious Creativity (BOOK)

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