[GET] Dan Kennedy - Unlocking the Secrets to Maximum Direct

DIRECT MAIL

has been very, very, very good to me! And to my best clients. From writing my very first, primitive, stumbling-all-over-themselves sales letters written out longhand on legal pads...and sitting on the couch in my dinky apartment, stuffing my own envelopes, assisted only by my Cat-Who-Licked-Stamps (left behind by ex-wife #1)... to life as a multi-millionaire unbowed by recessions (plural), with the ability to create desired income at will, building business after business, and supporting my chosen lifestyle - complete with considerable privacy, two homes, great vacations, a stable of racehorses and the time to drive professionally myself over 100 times a year - it's all been made possible by DIRECT MAIL.

More American fortunes are based on DIRECT MAIL than on any other one thing, and mastering the profitable use of DIRECT MAIL is, in my experience, not an option; it is ESSENTIAL. This has been my #1 media of choice for more than 30 years, and I have made more money for myself and my clients with DIRECT MAIL than with many other media combined. EVERYONE can benefit RIGHT NOW from improved, more sophisticated use of DIRECT MAIL, whether the owner of a small, local business or an international empire, sales professional, internet marketer, or self-employed professional in private practice.

Frankly, most people who use - or try to use and are disappointed with - DIRECT MAIL, to their own customers or to acquire customers, approach it in a horribly unsophisticated, primitive and clumsy manner...with all the focus on the copy, the offer, and gimmicks, and far too little attention given to "THE WHO" the mail is trying to connect with. And that's what this is all about...

...Practical Solutions to the
Challenges Facing Marketers Today

Recently I spent an entire extra day at the end of our annual SuperConference pulling back the curtain and revealing the "secrets" I've learned over the past three decades that allowed me amass a FORTUNE with DIRECT MAIL and have put me in the "income-at-will" position. My business partner, BILL GLAZER (the King of OUTRAGEOUS Advertising and #1 best-selling author of OUTRAGEOUS Advertising that's OUTRAGEOUSLY Effective) also shared his bountiful and valuable insights.
In this ground-breaking home study course, you will get behind closed doors of a number of businesses - those owned by Glazer-Kennedy Members and 'outsiders' - that rely on DIRECT MAIL, and use it more intelligently and profitably than you can imagine. You will learn to do in-depth, ingenious analysis of your customers and information about them, in order to better apply the single most important and powerful moneymaking strategy I teach (of all that I teach) to:

* GROW your business even in the tough economy (You can put yourself in the "income-at-will" position. Trust me. It's a GREAT position to be in.)
* Much MORE EFFECTIVELY ATTRACT ideal customers (Most marketers are happy to attract anybody with a pulse and that's just plain dumb. Wouldn't it be better to attract only those who want to deal with you on your terms? I'll show you how to do it.)
* Attract more AFFLUENT CUSTOMERS if you so desire (Obviously affluent customers spend more money and are the least and last affected by economic turbulence. Why not sell to them?)
* And of equal or greater importance, extract a great deal more patronage and profit from your past and present customers and accumulated/unconverted leads through list division and better list use.

There is, I promise you, amazing, untapped "stored value" in your existent lists, that you can only release and access with the golden keys I am prepared to hand you exclusively in this one-of-a-kind home study course. Tapping this "stored value" might be the difference for you between survival and extinction, or better, between mere survival and a new, incredible income boom while all around you, businesses go bust.

Friends, it Darwinism time, when the strong eat steak and the weak starve to death, and to be strong, you must be smart about this - because failing to unlock every ounce of value in every customer or prospect is something no one dare permit.

Bill will show you how to use "personalization" in every possible perambulation, in ways you have not noticed or recognized as important, in ways you may (incorrectly) think are too costly or complex for you...ways that so dramatically boost response that dirt-cheap little postcards can outperform costly, lengthy sales letters - that can take a campaign from 2% to 20% response...that offer real breakthrough opportunities. This falls under the category of "must see."

Here are just a few of the DIRECT MAIL Gems
you'll DISCOVER:

* The Biggest Secret in DIRECT MAIL: You cannot m_____ t______ e______ l____ (if you're doing this, you're flushing money down the toilet)
* The "missing link" to profit with DIRECT MAIL (most have lists, relationships with lists, appropriate products/services/offers for the list but few have the "missing link" Dan shared)
* One of the top ADVANTAGES DIRECT MAIL offers (most marketers severely handicap their copy by not taking advantage of this)
* The Hierarchy of List Values (Are you missing the boat by using the lists of least value?)
* A detailed 'insider' description of Halbert's famous "Coat of Arms" business (it's not what it appeared to be and you can use this simple - but ingenious - model yourself)
* Practical "small" ideas anybody can begin using IMMEDIATELY
* How "SEGMENTATION" works in personal selling
* How Simple Selling can be with the right list (Making Money with DIRECT MAIL is EASY when you understand how to apply this concept)
* 9 Ways to Get Lists (including List Resources - even B2B list resources)
* What really determines the success or failure of DIRECT MAIL (this one may surprise you!)
* How people get RICH with DIRECT MAIL (5 simple & proven steps that have created MILLION Dollar Businesses)
* Real-Life Examples of How you could Use Real-life lists to profit NOW
* How to Cleverly Use "OVERLAYS" to zero-in on your ideal prospect like a guided missile
* How to Unleash the POWER of "VERSIONING" to EXPLODE DIRECT MAIL profits
* How to get PROFITABLE Lists right for your business
* The 3 vitally IMPORTANT things to consider BEFORE sending a DIRECT MAIL piece
* A little 'inside trick' that increases response to PURLs postcards (if you don't know what a PURLS postcard is you NEED this resource)
* How an auto repair shop owner INCREASED the response rate to a postcard from 2% to 24%
* How a Business-to-Business marketer beat the control by 30% (Yes, this works in B2B too!)
* Guerilla Lead Generation Tactics (don't underestimate the POWER of Guerilla tactics)
* What to do when you find a potentially good list to determine if it actually could be a profitable list (this tip could save you hundreds or thousands of dollars in wasted advertising expenses)
* The Best Way to Structure the Offer (this is EXTREMELY important and will heavily influence results)
* The right way to test lists (Many marketers are blowing huge wads of cash by screwing this up royally. You won't be one of them when you hear this.)
* How small volume mailers can handle even the most hostile list brokers (Two tested and proven tactics)
* How to get VALUABLE demographic data on your house list (if you don't already have it)
* The List SEGMENTATION Strategy Everybody Should Be Doing (just this one thing in your business will make you boatloads of cash)
* And Much MORE!!!

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